Good web design has visual weight, is optimized for various devices, and has content that is prioritized for the medium. The most important elements of a web page should have more visual weight to « naturally attract » a visitor’s attention.
Optimization for various types of devices and resolutions plays a fundamental role in modern website design. Web page layouts should be genuinely responsive and not rely on any fixed-size elements. Web designers using fluid grids and flexible images will guarantee that a web page will render well on a variety of devices, windows, and screen sizes.
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Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
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Dieter Rams
Most users search for something interesting (or useful) and clickable; as soon as some promising candidates are found, users click. If the new page doesn’t meet users’ expectations, the back button is clicked and the search process is continued.
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